Catalog Search Results
Author
Publisher
Michael Media
Pub. Date
2021.
Language
English
Description
"This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people. The points listed in this social media marketing book will illustrate what you can get out of your business. This guide...
Series
International marketing review volume 21, no. 2, 2004
Publisher
Emerald Group Pub
Pub. Date
2004
Language
English
Author
Publisher
Successwise
Pub. Date
[2018]
Language
English
Description
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and...
Author
Publisher
[C. J. Daniels]
Pub. Date
[2022]
Language
English
Description
"Written for the modern-day business owner, this handbook is nothing like the generic articles you'll find online -- it contains expert advice to help you create a successful IG [Instagram] marketing strategy."--Page 4 of cover.
Author
Pub. Date
2016
Language
English
Description
Defining SEO for growth. "Search Engine Optimization" is one of the most confusing marketing terms of the modern marketing area. Today, marketers must understand that the most significant objective in marketing is to be discovered. It's also about discipline, patience, and consistency.
Author
Publisher
American Library Association
Pub. Date
2008.
Language
English
Description
"From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? In the new media mix, libraries need...
33) Social marketing and social change: strategies and tools for health, well-being, and the environment
Author
Publisher
Jossey-Bass
Pub. Date
c2013
Language
English
Description
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse...
Author
Publisher
HarperBusiness
Pub. Date
[2013]
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
Wiley
Pub. Date
c2011
Language
English
Description
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...
Author
Publisher
Business Expert Press
Language
English
Description
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms...